Thursday, April 24, 2003

Google's acquisition of Applied Semantics highlights the synergies that they bring to Google's advertising efforts, but the general news media seems to miss the other key element of AS's strengths: enterprise sales. Google appliances and the like have had limited success in the enterprise sphere, where being able to understand content in context oftentimes requries sophisticated analysis of documents for relevance that cannot be determined from web links that oftentimes don't exist. Applied Semantics focuses these capabilities and document summary capabilities on both enterprise content and news content. This acquisition provides and instantly recognizable brand name to leverage for enterprise sales.
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