Friday, April 11, 2003

I can't resist putting out a quick take on rap artist Ice T's deal to sell a new release via the Kazaa music sharing service. While music executives huddle and ponder how to position themselves, individual artists are running with readily available digital rights technology and meeting the marketplace where they want to be met. The music industry is being passed by, step by step, due in large part to its insistence on owning what it perceives to be the distribution channels. What the Web movement shows us is that the only electronic content channel that really counts is the user's desktop, laptop or handheld, where content can be made contextual to their relationships and individual needs. Thanks, Ice T.
Post a Comment