Friday, April 11, 2003

Line56 has a great summary of a panel discussion at AIIM's conference in New York this week. The gist is that the acronym soup through which people have been marketing Enterprise Content Management, portal services and the like is quickly merging in to a common pool of application capabilities driven by XML-based content and application delivery standards, which is helping to eliminate the technology gibberish and allowing people to focus on user requirements. Well, in a perfect world, yes, but far too often portals and content management systems, as well as KM initiatives, are deployed on a ready-shoot-aim basis, resulting in poorly targeted and contextualized content meeting frustrated users. Successful content deployment always starts with quantifiable business objectives and careful results-oriented requirements analysis of their content needs. Know not only your users, but what kind of audience and participant that they expect to be.
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