Friday, April 25, 2003

A nice article on practical applications of portal technology to support clients' content needs in InternetWorld highlights how CIGNA keeps its support costs down on supporting benefits recipients with portal capabilities. CIGNA puts clients in control of their own information, and gives them additional content that will keep them focused on their relationship with this supplier. As we say, the leading publishers of today are the institutions that are loaded with the technology to publish at an individual and institutional level to the highly focused audiences that they serve in their client bases, their supply chains and their staffs. Creating valuable content not only holds down costs, it builds relationships and knowledge of individual interests that can help market their services - and focus users on information that will heighten those relationships.
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