Monday, April 14, 2003

RSS (Really Simple Syndication - perhaps) is making it easier for publishers to create syndication channels without having to invest in large-scale infrastructure: just point your partners towards your syndication summary, and away you go. A nice summary of RSS capabilities appears in today's New Zealand Herald. Like many of the recent advances in content authoring and distribution, such as file sharing services and weblogging, RSS does not use profound technology to push forward the bounds of content - it's all about making things simple, and getting those simple things into the hands of willing and capable people. Yes, aggregators make things simple, but with today's technology, most anyone can become their own publisher, aggregator or syndicator, and establish a range of useful and tailored services more cost-effectively than ever.
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