Thursday, April 17, 2003

Thomson is providing enhanced insider trading alerts via its Thomson One product, filtering the corporate filings information posted by the Securities and Exchange Commission (SEC), applying algorithms, and identifying patterns of trading which indicate that large stockholders in the know are making some timely stock trading decisions. This generates four times the alerts that a non-analyzed view of the information would otherwise provide. Being able to create content value from otherwise commoditized or undervalued content by placing it in more valuable contexts is the key to success in today's content marketplace. The contexts are getting more sophisticated, though, and the winners are those who continually improve and broaden that contextualization based on the ever-changing needs and interests of their audiences.
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