Thursday, May 8, 2003

Dow Jones previewed their new Media and Marketing Edition of The Wall Street Journal at this week's SIIA conference, and today it was launched officially. It features a home page with sector-specific headlines, research from co-owned Factiva, Market analysis tools from co-owned SmartMoney.com, and other nice tools. At the conference the Dow Jones exec revealed that investment in this new edition was minimal - in low six figures, to be exact. It's an excellent example of how one can provide very useful and contexualized content with a minimum of effort that can service very specific audiences effectively. And when those audiences are highly marketable, the margins can be very encouraging, indeed.
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