Tuesday, May 27, 2003

Sharman Networks Limited's Peer-to-Peer (P2P) file sharing software Kazaa became the Web's most popular downloaded program last week, with over 229 Million downloads reported by CNET's Download.com facility. Interestingly, the previous download champ was ICQ, an internet chat/messenger facility that has waned somewhat in popularity as other more sophisticated and well-filtered chat channels have come into use. Kazaa, along with an increasing host of other easily managed services, is proving to the world that publishing content can be easy and fun. Now if only the publishers could figure out that creating an enjoyable, shared publishing experience is something that might be worth marketing...
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