Thursday, June 19, 2003

Ah, books...leave us not forget the medium that still provides a huge portion of premium content sales and revenues. In the world of paper volumes, Barnes & Noble is publishing their own price-sensitive editions of classic novels to undercut some of the more famous publishing houses with price points that work in their own stores and other bricks-and-mortar outlets like Wal-Mart - and that work to counter innovative pricing models from purely virtual outlets like Meanwhile on the electronic side, eBooks are getting a boost from the acquisition of by Handmark, Inc., adding distribution strength behind one of the more popular outlets for eBooks. Books are very much alive, and likely to thrive on more innovative approaches to marketing their strengths.
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