Wednesday, June 11, 2003

The Thomson Corporation's marketing effort at SLA this year was strong and effectively coordinated through their distributed family of pavillions. Thomson's long-gestating approach to specific market segments, as opposed to product lines, finally appears to be bearing some significant fruit.in the financial sector with its Thomson One line of market-centric financial content workbenches. The Thomson One Banker product provides a wide array of well thought-out displays and functions that follow the typical functions and workflow of specific investment banker roles naturally and fluidly, using both native content and capabilities such as the Public Information Books from Alacra that were announced at the conference. After years of chipping away at pieces of the I-bank desktop, Thomson is finally beginning to plant itself firmly in front of its core clients with content and capabilities that focus not just on information needs but on the full context of how people extract value from its content.
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