Wednesday, June 23, 2004

News Analysis - Intelligent Intelligence: How Search Technology is Creating New Market Intelligence Content

Market intelligence used to be all about focus groups, phone banks and sifting through field reports from salespeople. Now with tools from companies such as FAST Search & Transfer, Moreover in partnership with Biz360 and Factiva getting the pulse of human insight and sentiment is becoming a much more scientific and efficient endeavor. In the process of creating systems that generate "intelligent intelligence", though, a new class of content is being created that owes little to established publishers and everything to a new generation of technology that's extracting human value instead of just data from unstructured sources. It's not as relaxing as chatting around the water cooler but it sure is more rewarding.
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