Monday, July 12, 2004

News Analysis - Merchandizing Content: How Endeca Applies eCommerce Lessons to Enterprise Content

Contextualizing catalog content has been a key factor for success in online stores, a capability that Endeca has refined to a "T" and now uses to focus on getting the most out of enterprise content. Instead of perusing toys or wine bottles the enterprise user finds Endeca's Guided Navigation a very valuable tool that allows content browsing from multiple facets - and finding lots of useful contextual content in the process. Content providers of all kinds need to think carefully about how merchandizing concepts that have been so valuable in ecommerce can pump up content usage by users who value ecommerce methods in their daily lives.
Click here to read the full news analysis
Post a Comment