Monday, October 18, 2004

News Analysis - Deeply Personal: OneSource Maximizes Data Mining to Power Sales Insights

Data mining has been around for some time now and is a successful tool for major institutions seeking to find deeper answers to complicated questions that impact their operations. But as OneSource Information Services is demonstrating with its new mining-powered services, the answers that data mining can provide are increasingly likely to come from raw and untamed sources as much as from highly structured databases. This is providing new and highly compelling value points for content publishers and aggregators who are squeezed between commoditized content collections and bruising battles for owning a user's workflow. It requires mining a deep understanding of your users' human needs, but once understood it can turn most any pile of content into diamonds in the rough.

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