Monday, October 25, 2004

News Analysis - Open for Business: Why Open Access is Good for Business and Science Publications

Many B2B and STM publishers have been struggling to find the right model for distributing their content as they confront pressures that are pushing them towards opening their databases to Web and enterprise search engines. These publishers are seeking the right balance between maximizing the reach and influence of their publications while maintaining the ability to provide - and to be compensated for - premium features for their core readers. If anyone doubts if there are successful business models in an open access environment, they need only look at Google, whose share price has more than doubled since it went public. B2B and STM publishers cannot be Googles, but they can leverage the openness that user-empowering technologies provide to create richer revenue models.

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