Monday, November 15, 2004

News Analysis - Let it Rain: Reuters and Dow Jones Adapt to the User-Controlled Flow of Content

As Dow Jones makes away with its purchase of MarketWatch, it's worth noting that competitor Reuters has been busy for a while figuring out how to make good money with ad-supported content on the open Web without a subscription model. To profit in this environment takes an understanding of how users are driving the content monetization model more than ever before. But it's not just ad-supported content providers that need to consider the impact of this key deal. The issue of profiting from new patterns of content flow is a universal issue for publishers and distributors, one that has more than a few solutions to consider. The key trick is to focus on electronic content monetization as a destination feature rather than a gating factor for delivery.

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