Monday, December 13, 2004

News Analysis - Patent Medicine: Google Keeps Innovating to Keep on Maximizing Content Value

An ailing content industry is turning to technology innovation more than ever to shake itself out of the doldrums of declining revenues and wobbly business models. But it's hard to keep up with the Googles of the world that are out there patenting up a storm to lock in truly innovative developments in content technologies aimed at very human-scaled content value. Google's latest patent filings hope to make it easier for paper content to find value on the Web in highly innovative ways. Where were the publishers and aggregators in this mix? Gnashing their teeth while ignoring the need for fundamental innovations that lead in forming content value. vContent is not always an easy equation to balance, but without technology innovation in the mix it doesn't add up to success.

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