Monday, January 31, 2005

News Analysis - Winning Ticker: Yahoo! Takes On Financial Exchange Content - and Major Aggregators

Yahoo!'s move to bypass financial market data vendors and to source market data directly from exchange sources is more than a move to increase the efficiency of content delivery to consumer markets. It's also part of a wider strategy by companies like Yahoo! to provide more originally sourced content across the board - just as major institutions increasingly bypass middle men to create greater content value. For those professionally-oriented publishers and aggregators hoping that this is just a media story, take a look at the needs of your own institutional clients and consider how technology-savvy companies like Yahoo! can outscale many of your abilities to service your core markets with original content. It's more than a ticker that's ticking in this picture.

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