Tuesday, March 1, 2005

News Analysis - Boundary Issues: Google's AutoLink Feature Tests The Edge of Content Real Estate

When Google launched a new AutoLink feature for its browser toolbar, the new feature was inserting links automatically into Web pages for maps, books and other key contextual content. This encroachment on content didn't make some folks very happy, so the feature has been retuned to not intrude automatically. While it's understandable that publishers would get unsettled by this effort to make Web content more valuable at their expense, there's nothing to stop us from congratulating Google on coming up with a new method of creating monetizable value out of contextualizing content. As today's Web content providers become more adept at using software to contextualize its value tools for monetization like AutoLink are bound to flourish.

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