Monday, March 14, 2005

News Analysis - Feelin' Groovy: Microsoft Goes with Groove to Create Collaborative Content

Ray Ozzie nursed the Lotus Notes collaborative software in the 1990's from its infancy to widespread use and its acquisition by IBM. Now Microsoft has purchased Groove Networks, Ozzie's second shot at content collaboration with a more peer-to-peer model of content publishing and sharing. Premium publishers have oftentimes ignored file sharing networks as legitimate marketing venues for their wares, but with the Groove acquisition publishers have been put on notice that user-controlled collaborative tools are a key and increasingly crucial environment in which to establish their value. When the users control who and what gets shared across organizations, publishers had best understand the value proposition of Groove rather quickly.

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