Monday, March 21, 2005

News Analysis - Nothing Personal: Personal Content Vendors Confront New Rules for Success

Congressional hearings, major retoolings of vendor policies and concerns over long-avoided regulations hang heavy in the air for personal content vendors these days. Was a crisis of this kind avoidable? Probably so, given the lack of focus that many personal content vendors had on how their content was being used and the assumption that possession was nine tenths of the law when it came to relations with people profiled in their databases. Successful personal content companies today win when they treat their products first and foremost as a personal service that has both the opt-in and the control of the people profiled. Technology helps to drive the scale, but a people-first approach to personal content is the key.

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