Monday, May 2, 2005

News Analysis - Cleared for Takeoff: Aggregators Large and Small Focus on Scale that Matters

Just as Boeing and Airbus are vying for air supremacy with different visions of how to give airlines the most value in routing their passengers through the skies, publishers and aggregators increasingly find themselves having to choose between working with ever-larger forces of content aggregation and more direct routes to very specific audiences. Scale matters in today's aggregation, but as much as large-scale search engines and aggregation services are winning many markets with efficiently collected and targeted content, more direct routes between publishers and audiences are gaining in popularity. Choosing what scale you want to play on is more important than ever before, leaving less and less middle ground for publishers and aggregators to have it both ways.

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