Monday, May 9, 2005

News Analysis - Don't Rock the Boat: The ABM Spring Meeting Highlights an Adapting Industry

The Spring Meeting of American Business Media in Boca Raton, Florida this year was a happy affair, with most in attendance enjoying a respite from stormy years of change and choppy revenues. But it's not just higher tides of ad revenues that are carrying along business publishers to a successful year. Business media outlets are progressing at a healthy pace towards a revenue and earnings mix that counts online outlets as a significant component of their success. Navigating for success in this environment means making sure that you have the right crew on board and a course that can be adjusted rapidly as new online and offline revenue opportunities present themselves. Business publishers who can keep up this pace are going to have some great years ahead of them.

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