Monday, May 16, 2005

News Analysis - Radio Days: RSS Gains Steam as the Content Broadcast Stream of Choice

While people associate the Really Simple Syndication (RSS) site feed capability with weblogs, it's really a medium unto itself that just happens to be populated with weblogs. More to the point it's essentially a broadcast medium, returning the Internet to its Ethernet technical roots and promoting the ability to push content from anyplace to anywhere via a common network "ether." Publishers are just beginning to wrestle with this new broadcast medium in earnest after amateurs showed the way, just as in the early days of radio and the Web itself. What they're finding is a medium that is far cruder than they may like but with far more potential to become a powerful content delivery medium than they may imagine.

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