Monday, July 11, 2005

News Analysis - The Solutions Solution: Business Publishing Moves to Client-Centric Content Systems

SUMMARY: With VNU and other major publishers and aggregators focusing on solutions providers for businesses, the art of business publishing is taking a turn away from its roots of title-centric publishing towards client-centric business solutions. The channels through which business media companies need to communicate with readers increasingly are in the hands of businesses themselves, forcing media companies to acquire a hand in defining the premium contexts in which their content is demanded, viewed and used by their clients. Not every business media company can afford to become a full-range content solutions provider, but every business media company needs a strategy for adapting their products for maximum revenues in solutions environments.

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