Monday, July 18, 2005

News Analysis - Vanishing Frontier: Online Premium Content Pioneers Adapt to a Crowded Neighborhood

As the second decade of the Web unfolds pioneers in premium Web content such as Amazon and Hoover's are adapting to increased competition from a broadening array of online premium sources. While still holding advantages as well-regarded online brands, these content pioneers are having to redefine the frontiers of premium content profits on both their home turf and arenas more familiar to their more established competition. There really isn't an "online content market" but instead many opportunities to leverage online and other channels for maximizing penetration of business and consumer content markets. The pioneers may yet cut some fresh new ground in the process of responding to these challenges, but it's a race to do it before the competition gets more imaginative.

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