Monday, August 8, 2005

News Analysis - Express Yourself: Major Business Publishers Search for Winning Online Brands

American Business Media's "B2B Meets..." events draw top-drawer panelists to chat about key topics in the world of business publishing. The most recent session was supposed to be focused on the impact of weblogs and RSS on business publishing, but much of the talk from the blue-ribbon panelists was about how their editorial operations are still focused on getting the basics of their online brands right. The good news is that they are succeeding in expressing their brands in many instances, but it's with a recognition that they're used to creating a product that's far different than what many born-on-the-Web content brands are able to assemble. Seismic these changes may be, but the shaking has hardly begun.

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