Monday, August 22, 2005

News Analysis - The Little Package that Could: eBooks and Their Friends Prepare for the Limelight

Alas, the poor eBook has suffered quite an identify crisis these past few years - in spite of the fact that their sales growth continues to surge impressively. By some reckonings electronic books will be outselling their paper-bound counterparts as soon as 2010. But the key to the future of electronic books lies not so much in getting existing book formats into electronic packaging as in creating new concepts for packaging content for portable use that extend the concept of the book in new directions. The good news is that the resulting packages offer premium content providers significant revenue opportunities - if they can learn how to create products that appeal to users used to both text and interactive capabilities.

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