Monday, August 15, 2005

News Analysis - Return on Context: Thomson Scientific to Measure Content's Contextual Value

As publishers and content services wrestle with content collection managers to prove out their slice of institutional library budgets based on collection user stats, Thomson Scientific is looking beyond traditional stats to come up with measurements of how content gets used and cited beyond the collection. While its forthcoming Collection Development Manager may be fairly limited in scope it's an important step towards helping collection managers to understand the return on a content investment in the context in which published content is most valued by its users. Think of "return on context" as the new measurement for weighing the total value of content to an institution's intellectual capital - and start thinking how you're going to be doing it some time soon.

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