Monday, September 12, 2005

News Analysis - Common Market: The Power of Transactions Draws in Business Publishers

Reed Construction Data has dipped a toe into the surging world of online ecommerce with a new relationship with eBay, the world's largest public online marketplace for goods. While the deal is fairly tame in its overall shape, it's an indication of where business database and directory publishers are going to need to head in the months ahead to position their content effectively as eBay grows its business-oriented services. Where transactions take place is where content reaches one of its most valuable contexts, a concept long exploited in financial markets but an idea whose time appears to be dawning now in new Web-driven markets. Business database and directory publishers need to move quickly to consider how eBay and other online marketplaces can help to position their content most effectively in the transaction-driven workflow of today's business content users.

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