Wednesday, November 9, 2005

News Analysis - Amazon Jungle: Book Purchasing Models Struggle in the Digital Objects Era

Who'd have thought that in the height of growth in online content the sexiest thing out there would be...books? With major announcement in recent weeks from Google, Yahoo, Microsoft and now Amazon the stage is set for dramatic efforts to digitize and commercialize book content. Yet books have been digitized for online search, subscription and enhanced functionality for sometime now by a number of vendors focused on scientific and technical content. What the new efforts lack so far are commercial models and packaging that are clearly in the best interests of publishers undertaking them. Time for some more careful and creative thinking about what it means to offer digital books for long-term commercial success.

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