Wednesday, December 7, 2005

News Analysis - Objects of Desire: Finding the Right Content Platform Strategy Amidst Changing Technologies

With patent spats in U.S. and Canadian courts threatening to unplug Blackberry users from content on their objects of desire it's a good time to consider how wise it is to be chasing one hot content platform after another with content licensing deals in hopes that publishers can keep in touch with their users. The ideal digital content platform for publishers is not the latest faddish gizmo but the digital objects that they create to run on these hardware platforms. Keeping content highly profitable in the midst of disposable technology wars means thinking long and hard about how you're really going to make money in the long run on from content users using these devices.

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