Tuesday, January 31, 2006

New Research from Shore - Outlook 2006: Investing in Users

2006 is the year in which we'll see content companies making far greater investment in publishing infrastructure and in new marketing strategies to tailor their services to increasingly sophisticated users untethered from many traditional content sources, distribution channels and platforms. Shore sees four key areas where investing in users will be most active: packaging, platform, premium and personalization.. Our annual outlook details the major trends that will be impacting the content industry as seen by our award-winning team of industry analysts.

Click here for details and a complimentary download
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