Monday, January 23, 2006

Research in Motion's Blackberry Appeal Denied: Rethinking Channel Strategies

For those of you who read our earlier news analysis on the potential impact of a shutdown of Research in Motion's Blackberry mobile devices, today's news (CNN Money) that the U.S. Supreme Court refused to hear an appeal on a patent infringement suit brought against RIM should leave you well prepared to think and react to this event. As popular as any given gizmo may be at one point in time, many, if not most, will fade away rapidly in the rapidly evolving world of consumer technologies. Remember TiVos? Maybe not for long. iPods? Gosh, those were neat back when, weren't they? The details of where to take your content channel strategies in this shifting world of mobile and wireless platforms is detailed in our earlier news analysis, but to put it simply, it's time for publishers to think more seriously about platform-independent content packaging and licensing. For all of those out there trying to redirect content licensing deals in the wake of this court decision, best of luck.
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