Monday, March 20, 2006

News Analysis - Monetizing Context: iCopyright Brings Contextual Ads to User Content Redistribution

Content relicensing services provide publishers with steady if somewhat unglamorous revenues from individuals and institutions willing to pay a premium for the rights to redistribute copyrighted content. But what about the untold millions of individuals who forward content via emails to people who they know - with nary a bit of revenues going to publishers? iCopyright has come up with a simple solution to this long-standing dilemma: make it easy for users to do this using a version of the content that has contextual ads embedded. It's remarkable that making money out of content passed from user to user is still such a new art for most publishers, but with iCopyright's new program it's an art that may become rather familiar to them.

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