Monday, April 3, 2006

News Analysis - Both Feet In: The New York Times Embraces the Promise and Peril of Rich Data

The New York Times has taken the plunge into a data-enriched online offering designed to lure in investment-oriented readers and to make much more potent use of its interactions with readers. In doing so they are positioning themselves for online-first competition with general purpose portals that offer a broad array of rich data sources. Publishers have much to gain from such rich data initiatives but they have far more to gain from recognizing that rich data is only the beginning of building effective brands around online audiences that have many choices of sources and venues for high-quality content. In doing to they may discover that getting both feet in to rich data offerings requires different strategies for different circumstances.

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