Monday, April 17, 2006

News Analysis - Gentrification: ECNext Markets Premium Content in Search Engines to Upscale Audiences

While many business publishers and aggregators still disdain exposing their content in Web search engines this appears to be the year in which their arguments are beginning to crumble away. ECNext CEO Pamela Springer's new eBook on search engine marketing points to many of the key reasons. Amongst them are the need to recognize that for highly focused premium content SEM techniques are very cost-effective ways to draw audiences to content in the venues in which they seek out first-try answers most often. Publishers may not like the "riff-raff" still found in many search engine results but when you're investing in a gentrified neighborhood it pays to service the trend-setters early on.

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