Wednesday, May 17, 2006

News Analysis - Birds and Mammals: The SIIA Content Forum Outlines Evolutionary Paths for Publishers

This year's SIIA Content Forum in San Francisco was a robust gathering of content professionals, with great panels providing details on content product development, deployment, licensing, relicensing and search marketing. With an impressive panel of Web 2.0 entrepreneurs and Chris Anderson reminding us how large the "Long Tail" of content has become it would be easy to dismiss many at the conference as the "old guard" ready to head the way of dinosaurs. But evolution doesn't always turn out the way that you think that it will. Be prepared for the rapid evolution of many content companies into high-flying survivors that can feast on the best contextual opportunities for marketing content.

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