Tuesday, November 21, 2006

News Analysis - Conflicting Visions: Yahoo Aims to be Master of All Media, Google the Servant

Yahoo has been faulted for being slow on the draw in its deal-making efforts as of late, but with its deal with 176 major newspapers and a separate deal to provide user-generated content to Answers.com Yahoo is seeking to place its content and its ads in a broader array of destinations to make the bottom line look as good as the top line. In the meantime the global contextualization engine that is Google keeps chugging along with far better margins. Is it better to serve in the heaven of user-driven context than to rule in the hell of decaying media empires?

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