Monday, November 27, 2006

News Analysis - Think Big, Think Small: The Conflict Between Media Centralization and Decentralization

As major media consolidation deals bring more and more publishing houses into private hands, the challenges of converting these properties that can respond to the needs of niche markets are becoming more acute. Combining infrastructure and staffs cannot be the only factor leading to more success in publishing markets that are by their nature highly decentralized. There is a gap in management skills, industry outlook and strategic vision in publishing companies that is going to be hard to fill without confronting the waves of users who are eager to create their own decentralized media markets.

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