In the midst of the social media revolution it's easy to think that the war for profitable publishing will continue to be fought on the grand scale of major portals like MySpace and YouTube. Although major social media properties are certainly important factors in this movement the trend is already moving away from the gargantuan victors to more focused media properties. Pick your niche for which you think social media will succeed, listen to the audience in that sector - and then throw out the assumptions and limitations built into Wikis, weblogs and other social media platforms. Tomorrow's successful social media properties will move far beyond these simple tools to solutions that satisfy audiences in far more sophisticated ways.
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