The buzz this week is about Google's plans to offer eBook downloads for PCs and mobile devices. Great news, but will this allow the book industry to wrestle out of the stranglehold of a mass of conflicting delivery technologies and DRM strategies? That's not likely any time soon - especially given the tentative relationship between Google and wary book publishers. Yet the future of book publishing is hanging on the willingness of publishers to move aggressively into an environment that will allow eBooks to move into the contexts in which users value them most. Are book publishers ready to move past promises of eBook development to aggressive new strategies?
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