Doc Searls kicked off things with a chat about the early environment on the Web, when tools like the Pointcast screen saver were chewing up bandwidth in search of passice audiences, Cluetrain suggested to the world, "We are human beings - and our reach exceeds your grasp. Deal with it."
The places in Silicon Valley where the "cluetrains" showed up every day but where there was never a delivery inspired Searls, Chris Locke and David Weinberger to pop out their ideas about the significance of online marketing when traditionalists in technology and media weren't - dare I say it - "getting it." The Wall Street Journal picked up on the online posts, a book deal followed and they've been collecting royalities ever since.
Ten years later, what's the significance of all this? I'll be posting item on Content Nation throughout the session and help you through the answers. Will post links here as things progress.
- The Cluetrain Manifesto's Doc Searls On the Web 2.0 Economy and Cluetrain 10 Years Later
- Cluetrain @ 10: How LEGO Toys Caught the Cluetrain by Listening to Adult Enthusiasts - Jake McKee, Ant's Eye View
- Cluetrain @ 10: Josh Bernoff, VP, Principal Analyst, Forrester Research on The Groundswell Effect on Corporate Marketing
- Cluetrain @ 10: Peter Hirshberg Reflects