Friday, May 22, 2009

Expanding the Shore Team: Welcome John Buckman, Marketing Communications Expert

You may have noticed that Shore is beginning to build up its team of content industry experts, expanding our ability to help companies targeting media and enterprise content markets. Our mission is to help organizations to know their markets for content and technology products and services through industry research and intelligence, to focus their marketing strategies with ground-breaking market insights and to implement those strategies with highly effective marketing communications. Over the next few weeks I will be highlighting new members of the Shore team who are helping our clients to meet their marketing objectives more effectively than ever before. First up is a person who may be well known already to many of you: John Buckman, who is helping Shore to expand our ability to support your marketing and communications needs.

With John's in-depth industry experience and his global network of information industry contacts, he is a perfect complement for our decade-long mission of helping our clients to succeed. John expertise adds marketing communications muscle to Shore's team has he helps our clients to spearhead marketing communications, that enable them to reach and to motivate stakeholders in their markets with clarity and impact.

John Buckman is an information industry veteran who has worked as an independent consultant for many years to support leading information industry companies. His information industry career began with DataTimes, a pioneering aggregator of newspaper content. For more than a decade John managed DataTimes’ marketing program, helping the growing company to project a large image in the marketplace. He also was instrumental in introducing DataTimes to Australian, Asian and European markets.

Later, John was retained by Information Access Company (IAC)., where he managed all the external and internal communications for the three-way merger of IAC, Gale Research and the U.K.’s Primary Source Media. As a consultant with Gale Group, the resulting company, John developed an e-customer communications program that Gale continues to this day. For Dialog, John had responsibility for worldwide media relations, a post that enabled him to extend and nurture his broad network of media and analyst contacts around the globe. He also helped Australia’s Ibisworld bring its business research services to the U.S.

With a predecessor of the Software and Information Industry Association, John produced a series of special features published in FORTUNE magazine about the information industry. Earlier in his career, John was a journalist, working for Time Magazine and living in Johannesburg while reporting for South Africa’s The Financial Mail. He also wrote a column about technology for the London-based Investor Relations magazine. John was educated at The George Washington University and the London School of Economics and Political Science.

I think that you'll agree with me that John offers an impressive range of talents proven through a long and proven track record of accomplishments that will be useful in helping you to improve your marketing communications efforts. Feel free to contact John and to welcome him aboard!
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