Thursday, May 28, 2009

June 24 SIIA Panel - Google, Kindle, iPhone: How to Leverage Hot Content Delivery Platforms for Profits

I've had the privilege to have moderated many great SIIA panels over the years, but the 24 June Brown Bag Lunch mid-day event at the McGraw Hill building in New York City (online video available) certainly ranks among the most important topics that I've had the opportunity to moderate with some excellent panelists who will stimulate your thinking on how best to monetize content on today's hot distribution platforms. Please register soon, the last Brown Bag Lunch event was a sellout both in-person and online. If you have suggestions for questions that the panel should address, please add them as comments to this post. A panel summary and a list of our truly distinguished panelists follows. See you there!

Google, Kindle, iPhone: How to Leverage Hot Content Delivery Platforms for Profits

Today's publishers are finding both great opportunities and great challenges in using leading-edge technology platforms to deliver revenues for their premium content sources. iPhones, Kindle e-book readers and Google Books and search services are being adopted by both consumers and enterprises to access premium content at a pace that challenges publishers to come up with effective pricing and marketing strategies. Key questions that arise include:

• What are going to be the most successful business models on these platforms for news and information, books and magazines - and what are the up-and-coming platforms that will challenge publishers to keep those business models working?
• In locking down deals and settlements for content distribution on these platforms, who are the winners and losers?
• How does the availability of premium content on these platforms change how publishers manage the value of their brands?
• What will be the emerging role of the open Web in an environment that is seeing more proprietary content distribution technologies emerging?

A panel of leaders from the worlds of media, enterprise and academic publishing and intellectual property management will explore how news, books and other intellectual property from publishers can best take advantage of emerging technologies to generate revenues from premium content in mobile and online markets and on the open Web - and how these platforms are likely to affect how content creators view the role of publishers in delivering them value for their efforts.

Alisa Bowen, Senior Vice President, Head of Consumer Publishing, Thomson Reuters
Gordon Crovitz, Co-Founder, Journalism Online
Chris Kenneally, Director of Author Relations, Copyright Clearance Center
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