Monday, July 13, 2009

Welcome Stuart Weinstein to the Shore Team

You may have noticed that the Web site for Shore is looking a little fresher these days, thanks in part to some overdue updating of our widget technologies and thanks in larger part to the expansion of our team which is dedicated to offering you the industry-leading insights that will help you to accelerate your content and technology marketing efforts. I am proud of the many experienced professionals who are now part of the Shore network who are now on board.

One key addition that you may have noticed is Stuart Weinstein, who, as our Business Development specialist, is helping Shore to focus on expanding our range of services available to you. First task on deck for Stuart: the marketing of our New Rules of Engagement subscription research service. Stuart Weinstein is a veteran of enterprise content sales with a long track record of success in the information industry.

In addition to helping Shore with its own business development efforts, Stuart is available to help your business engineer more robust sales and customer retention programs. Perhaps that will mean fresh thinking about cross selling, or a push to develop a VAR strategy to reach new clients. Perhaps your current sales personnel need to be realigned. Stuart can analyze your current sales infrastructure and then help you to design a new or enhanced model that will help you turn more prospects into customers, and then keep them as customers for the long haul.

Along with the rest of our team, Stuart believes in the comprehensive and holistic approach to marketing and selling information services that other Shore team members use to help our clients to accelerate their success. Stuart's "bona fides" include more than 17 years experience in sales, consistently exceeding quotas and developing a reputation as an expert in database marketing. He has built and managed sales teams, with full P&L responsibility, for some of the biggest names in the content industry. And he has designed powerful customer acquisition, cross-selling and retention strategies.

Before embarking on his consulting life, for example, Stuart held a senior sales position with Round1 Private Capital Marketplace, Inc., in New York City, where he sold market data to venture capital firms with substantial assets under management. He also served as an integral member of a management team that established product development priorities, features, functions and pricing strategy.

An earlier position was with Datamonitor, Inc., also in New York, where Stuart was the senior manager in the financial services sector. He built the sales team, managed territories and developed commission and bonus plans.

Prior to that post, Stuart spent a number of years at Thomson (now Thomson Reuters) units Gale Group and Intelligence Data. Among other assignments, he was responsible for managing major accounts. In one year, he exceeded quota by more than 200%.

In his off hours, Stuart is an avid and competitive sailor in his hometown of Fairfield, Connecticut. Indeed, on many evenings during the warm weather months, Stuart’s is the last of the boats on Long Island Sound to return to harbor as darkness falls.

Does your company need a new perspective on its sales efforts, and then a realistic, workable game plan to make it happen? Give Stuart a call. Welcome aboard!
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