- Elsevier's Hansen Lays Out How to Take On Risks in SciTech Markets
- SIIA Preview: Boardroom Insiders
- SIIA Preview: DeepDyve
- SIIA Preview: Parse.ly
- Google's View on Ad Technologies In The Content Mix
- Ken Auletta on Googled: The End of the World as we Know It
- The Post-Search World
- Where is the Money in Custom Publishing
- SIIA Previews: HearPlanet, ORLive, Snac Inc.
- eBooks: Will They Endure or are They Just a Steppingstone?
- CEO Outlook: In Search of New Business Models Fear, Greed and Hope As Traditional Media Go Into Free-Fall
- Ken Doctor on the Tablet Era of News
- Economic Impact Research, published by FreePint
- Information Wants to be Expensive
- Content Creating Conversations: Liberty Carras, CNNMoney.com
Tuesday, January 26, 2010
SIIA Information Industry Summit 2010: The Future of the Content Industry
Yes, there is a future for the content industry in media and enterprise markets, and the Software and Information Industry Association Content Division has been charting it for several years now at its Information Industry Summit events in New York City. This year's IIS is drawing more than 300 executives from leading content and technology companies, a good crowd in the middle of a dismal economy. No surprise, given the star-studded line-up of speakers that was assembled by the Content Division this year. You might say that these people are documenting a future that people have been talking about for many years and that finally arrived - a future in which the Web dominates the dialog on profits and products on a daily basis, even as high-value premium products punch through to define new opportunities for value in enterprise and media publishing. Key to that trend is the rise of technology companies that are driving change in major publishing organizations, which enable publishers to define new relationships with their clients. Are all of these publishers ready for this ever-present "future?" Let's see what these experts have to say. I will be posting on our events blog throughout the day and linking the posts to this entry. You may also find my conference Twitter messages (and retweets) here.