On Content Nation - Assembling the Pieces: Google's Social Media Strategy Starts to Surface
If you have a Google Profile, you may have noticed a redesign of its pages that's gone live in recent days. Key to this redesign is its deeper integration with Google Buzz, perhaps a hint of Google's intent to pull Google's Buzz components more under the umbrella of the Profiles team than the Gmail team.
Is Google Profiles going to turn out to be the hub of Google's emerging efforts to take on Facebook more directly? Given many aspects of the Google Profiles redesign, I'd say that it's a given, but not a simple matter, considering all of the disparate pieces that Google needs to integrate to make that happen.