I'd be lying if I didn't admit that this is what it feels like sometimes to be a strategic marketing consultant trying to convince B2B publishers to innovate.
But in the instance of new services emerging from Avention - the newly launched rebranding of OneSource Information Services - the corn has learned a thing or two and produced a glorious crop of innovative services built for The Signal Economy that are tailored to deliver maximum value from business information to business researchers and sales and marketing professionals.
Think of, say, a credit score as a summed-up number that people reference sometimes in business decisions. Well, that's a one-size-fits-all metric and unless you've weighted it along with other key factors you don't necessarily have an easier time deciding how to approach a company. Same with typical searches or categorizations of businesses - you get a specific pot of "relevant" companies but you don't really have a way of raking them according to what will actually produce the best results for your efforts. with Aventis Business Signals, the Ideal Profile Score can be used to rank companies based on numerous complex factors using simple slider controls into a dashboard number that can be used to sort, filter and prioritize companies rapidly based on a number of complex factors. A sales or department manager can set up these signal factors so that a sales team or other teams don't have to think through the details of what's important in choosing prospects - they just have to follow the net result of the analysis. That's a bull's-eye example of how the concept of signal should work in information services - a simple signification of complex factors through predictive analysis that enables decisive action.
Business signals can be also be evaluated individually based on a long list of data elements available in