|The Signal Economy enables Moon Shot opportunities.|
|The Real Deal - a functioning Project Ara phone|
|Project Ara phones unite modular components|
There are a few things that make Project Ara a monumental effort that cannot be ignored by anyone trying to keep abreast of how The Signal Economy is changing both how we publish and how products and services of all kinds are going to evolve through the availability of universal networking connecting everything:
- It's the birth of devices as a network.
Project Ara modular chassis and components
- It's the birth of massively customized manufacturing.
Project Ara targets mass customization for the billions.
At first 3D printing was thought of as a customization tool for the looks
Project Ara #d-printed electronic components
- It's the birth of scalable "moonshotting" as a business standard.
Google has taken on many advanced product development projects, from
Project Ara aims for "demonstrations at convincing scale"
But these techniques are well proven in other arenas. Eremenko and other Project Ara
Project Ara retools military tech savvy for global industry
|OSVehicle - Will Project Ara accelerate other industries?|
So what Project Ara delivers is not just nifty mobile gizmos, but a whole new way of doing innovation. In The Signal Economy, being able to understand markets at scale rapidly and to respond to them rapidly and in a highly tailored fashion is a given and an absolute necessity. Like Project Ara, it takes the willingness and the ability to throw out everything that you knew about how to approach a market - right down to core issues of supply chain management and the very way that you assemble things - to create platforms that will deliver innovation more rapidly and effectively from wherever innovation may arise. While it takes some risk to attack markets this way, the techniques and tools of Project Ara demonstrate that reverse-engineering from an appropriate goal - ""demonstrations at convincing scale that have to retire all the key technical, business and market risks," - can create urgencies that develop superior solutions in much less time. At the same time, the concept of networked platforms as a core product development concept may gain a marketable proof of concept that actually makes money sooner rather than later - something that projects like OSVehicle are aiming for, but perhaps with more complexity and somewhat less urgency.
Your industry - whatever it is - is going to be targeted by the technologies and the techniques of The Signal Economy sooner rather than later, and the net results will look like the output of Project Ara sooner rather than later. That means being able to move fast, lean and mean and at scale with new ideas gathered from bright people interpreting signal from people, places and things before someone else does, knowing that little pieces can add up to big markets if you know how to do it right.
So, this is your industry on signal - are you ready to start demonstrating at scale?