370-page book on how to adapt and mainstream media companies still try the same old tricks to "outwit" the Web, then I really don't hold out much hope for them.
we'll get legislation passed forcing you to stay open. Say again? Apparently the publishers behind this heavy-handed legal tactic thought that blackmail would be sufficient to have Google submit to a false notion of piracy. As Google has done many, many times in the E.U. and elsewhere, they called the AEDE's bluff. The response this time, though, is rather shocking - it's an attempt to force the Web to subsidize publishers above and beyond the free link referral traffic that search engines already provide them. In essence, it's trying to nationalize Google's operations whilst allowing publishers to pull the strings on them via the Spanish government.
Disclosures from the leaked cache of emails from Sony reveal that a consortium of companies have been working together to lobby U.S. states' attorney generals to prosecute what they see as Google's proliferation of copyright violations through its search engines. Having had their punitive Stop Online Piracy Act thwarted at the national level, the media industry is apparently following the example of many corporations and pushing through its will at the state level in what they feel is a more business-friendly government environment.
Google may have its pluses and minuses, but it's the only major company out there which has focused consistently on offering consumers the best possible global choices for media and services, regardless of their branded sources. In the meantime, media companies continue to focus on limiting consumer choices. Which model represents free markets? We may have opinions about how that notion plays out, but the trickery of media companies to manipulate governments in order to tilt the playing field against consumer choice argues strongly against them from any number of standpoints. If I think of London's Fleet Street today, for example, the former bustling centre of news publishing in the U.K., you could shoot a cannon on that street today and hardly brush up against a single publisher. That diversity now thrives on the Web. There's no need to subsidize or over-protect large media companies - either they can make it in a free market or they can't. The smart ones know that, and act accordingly. I love helping companies that want to innovate their way to success, but please - no more crybabies and poor sports.